How today's firms get found — in search, on the map, and in AI — then turn that visibility into signed cases. No fluffy theory. Just the things that move signed cases.
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10 Rules of Marketing for Law Firms — PDF, 14 pages, 5-minute read.
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Reach a new lead within five minutes and your odds of connecting soar. Wait an hour and they fall off a cliff.
Those three results beside the little map capture most high-intent traffic — and your Google Business Profile decides whether you're in them.
Every rule ends with one action small enough to do this week and specific enough to actually move something.
People don't shop for a lawyer the way they shop for shoes. They search in a moment of stress, compare two or three names, and decide fast. Here's what each rule covers.
The map pack captures the high-intent traffic — and your Google Business Profile is the most neglected asset you own.
Build a system, not a stunt: ask at the right moment, respond to every review, and stay inside your bar's rules.
A client in crisis calls three or four firms and signs with the one that answers first — and answers with calm.
Fast, mobile-first, and clear about what you do and where — within five seconds. A beautiful site that doesn't convert is an expensive business card.
The ten questions you hear in every first consult are the best legal SEO content there is.
Generative Engine Optimization — structured content, consistent citations, schema, real authority — makes your firm the source AI cites.
Impressions don't pay the bills. Without knowing where clients come from, you're cutting what works and feeding what doesn't.
Local Services Ads and the Google Screened badge are powerful. Without fast intake and a site that converts, they're a leak.
"Experienced and aggressive" is interchangeable. Positioning a competitor couldn't copy is what people remember.
SEO, reviews, content, and authority compound. Stop when you get busy and the interest resets to zero.
Search is shifting. More people are asking ChatGPT, Gemini, Perplexity, and Google's own AI answers things like "best immigration lawyer in [city]" or "what should I do after a car accident." Those answers cite sources — and Generative Engine Optimization (GEO) is the work of making your firm the source they cite.
It runs on structured, factual content, consistent citations across the web, schema markup, and recognizable authority. The firms that move early will own this the way early movers owned SEO a decade ago.
Ask ChatGPT or Gemini, "best [your practice] lawyer in [your city]." If you're not there, that's your visibility gap — and your opportunity.
One idea, stated plainly. What most firms get wrong about it. Then a quick win — small enough to run this week, specific enough to change something.
No 60-page download you'll never open. Fourteen pages you'll actually finish, and ten actions you can hand to whoever runs your marketing on Monday.
Send me the guide →You're practicing law and running marketing at the same time. This is the shortlist of what actually matters, so you spend your limited hours on the right things.
Referrals are wonderful until the month they go quiet. These ten rules are how you build a second channel that doesn't depend on luck.
You have a site, an agency, and ad spend — and no clear picture of what's working. Use the guide as a checklist to audit all of it, including AI search.
Yes. Enter your name and email and the download unlocks on this page, with a copy sent to your inbox. There's no paywall and no credit card.
Not unless you ask. We'll email you the guide and occasional legal marketing tips. If you ever want a free visibility audit, you book it yourself — one click, on your schedule.
Attorney Visibility AI — we build and run visibility systems for law firms: websites that convert, local SEO, GEO for AI search, and intake that answers fast. The guide is the short version of what we do every day.
Ten rules, ten quick wins, five minutes to read. Start with the one that costs you the most today.