More every month. Google shows AI answers at the top, and many people now ask ChatGPT directly. Either way, the firms AI trusts are also the ones Google ranks. On the strategy call we’ll show you what’s happening in your city right now.

Traditional SEO targets Google’s blue links and chases keywords. We optimize for AI answer engines (ChatGPT, Perplexity and Google’s AI Overviews), which now answer millions of legal questions a day. Consumers increasingly skip the search results and just ask AI directly. We make AI and Google understand that your firm is the authority: who you are, what you handle, where, and why people trust you. Then we back it with Maps, content and ads.

We work only with law firms: personal injury, immigration, family law, criminal defense and DUI, estate planning, business law and more.

No. We take on only one firm per practice area per city. Once you’re in, we protect your market. This is also why spots fill up fast: once a competitor in your city signs on, we can no longer accept your application.

It depends on your market, your current visibility and your current client acquisition system. That said, in the first month we’re typically able to improve revenue by 30 to 40%.

Paid campaigns go live within 7 days of onboarding. Most firms see their first AI ranking improvements within 30–45 days, and significant, consistent lead flow typically kicks in between day 60 and 90.

No. We target the cases you want by practice area and city, and every lead goes into a CRM with follow-up so your intake team only talks to real prospects.

No. AI visibility work stands on its own and can bring inbound leads without any paid ads. However, many clients choose to add paid advertising (Google and Meta) once the AI ranking foundation is in place, and it dramatically amplifies results.

Both. We run Google Ads, Local Services Ads and Meta ads for your firm, aimed at the high-value case types you want, and connect them to your CRM so every lead gets followed up. Visibility brings people to you; ads bring more of them, faster.

Not necessarily. If your current site is up to date, structured correctly and has the important elements (schema markup, FAQs, attorney profiles, reviews and the technical foundation AI needs to read and cite your firm), we work with what you have. If it’s outdated or missing those, a new AI-readable website is part of the system and we build it for you.

No. We write and publish the content. If you want video, we’ll script it and keep it short.

Very little. We handle all the technical work. We’ll need access to your Google Business Profile, basic information about your firm and practice areas, and about 30 minutes for an onboarding call. After that, our team takes it from there.

AI doesn’t care how big your office is. It cares who answers the question best. Small firms often win faster in their niche.

It depends on your market, goals and practice area. On the call we’ll show you where you stand, the plan and a clear price. No surprises.

No. We offer month-to-month, and we go from there. The 3x ROI guarantee applies to the annual plan.

On our annual plan, we guarantee the signed cases we bring you are worth at least 3x what you spend with us, ads included. If we fall short, we keep working for free until we get there. The exact terms, including how ROI is measured, are in your agreement.

We look at your market, show you who’s getting the cases and why, and walk you through a 90-day roadmap to win them. If we’re not a fit, we’ll tell you, and you still keep the roadmap.